This quote stood out for me: “In our culture, we only talk about death when it is facing you, when actually we should talk about it when everyone is well and it is not an imminent threat. Everyone thinks that by talking about death you are somehow inviting it in.”
“My mum did not like the idea of my dad being carted away by men in black. We are not bohemian at all, but all the black hearses, black limousines and men in black suits — it is just not how we live and would be totally inappropriate.”
Her mother sent her to do some research about alternatives. “I was really shocked to find that there were no choices; the industry is just the way it is. It has been that way for a very long time.”
Sounds like some innovation is needed and one person has begun this-kudos to Poppy Mardall!